Zuid-Holland Bereikbaar

Zuid-Holland Bereikbaar keeps the province of Zuid-Holland moving while its roads, railways and bridges are being renewed, and it nudges travellers towards cleaner choices. It is a collaboration of public organisations, among them the cities of Rotterdam and The Hague, the Port of Rotterdam, ProRail, Rijkswaterstaat, the province and the national ministry. Its ReisWijs app rewards people for sustainable trips, and its campaigns and tools help employers and logistics companies avoid the rush hour.

The organisation was formed on 1 January 2022, when De Verkeersonderneming merged with two similar organisations in the province. De Verkeersonderneming itself was a public-private partnership founded in 2008 by Rijkswaterstaat, the Port of Rotterdam, the City of Rotterdam and the Metropolitan Region Rotterdam The Hague, to improve accessibility and mobility in the Greater Rotterdam area.

As De Verkeersonderneming, it was one of NEON's five network partners and part of NEON's living lab in the Rotterdam region. It wanted to apply NEON's knowledge directly in its user-centred approach to mobility, and was especially keen to learn how sustainability and the electrification of mobility affect the behaviour of travellers and how they value their trips. It explored these transitions together with DRIFT, the transition research institute of Erasmus University Rotterdam, in the work packages on smart mobility, the human factor and societal values. It brought its experience in the Rotterdam region to NEON's co-creation workshops and offered the support of its own data-analysis team.