Pon

Pon is a Dutch mobility group with about 10,000 employees and more than 80 companies in 31 markets. In the Netherlands it imports the Volkswagen Group's cars, and worldwide it owns bicycle brands such as Gazelle, Cannondale, Urban Arrow, Veloretti and Cervélo.

Its numbers show the shift to electric and shared mobility. More than half of the bicycles it sells through independent dealers are now e-bikes. Its subscription service Swapfiets has more than 290,000 subscribers who no longer own a bike but use one. And by switching to green aluminium, Pon cut the CO2 footprint of Gazelle and Cannondale frames by about 70 percent.

In NEON, Pon brought its expertise in governance and mobility as a service: the shift from owning a vehicle to buying mobility, and the rules and business models that shift needs. It took part in four work packages: local energy demand, storage and new market models; smart mobility hubs and mobility as a service; regulation; and standardisation. Together they cover how electric vehicles interact with the local energy system, how people can combine bikes, cars and public transport through one service, and which laws and standards make that possible.